HARDI Group strengthens its self-propelled strategy with Matrot merger2 March 2017
HARDI Group and Matrot - both owned by the French Group Exel Industries – have worked together on several occasions and latest together developing a large self-propelled sprayer mainly for the Australian and US markets.
The result, the high capacity RUBICON 9000, a self-propelled sprayer with a 9000 l tank, 386 HP engine, 48 m spray boom and a spraying speed up 35 km/h.
It takes a lot of good cooperation, technical and market understanding and effort from the two companies to make a successful product in that scale. The product has been tested over the past growing season in Australia with great success and a very positive feedback from the test users.
The Rubicon has been introduced and launched for sale in November 2016 in Australia and are about to be launched in North American and other broad acre markets.
To be able in the future to offer our customers even better solutions, answer their demand both in regards to products, features and service, we are proud to announce, that the cooperation between the 2 companies Matrot and HARDI will be developed into a merger within the HARDI Group.
With the merge we will be able to offer a wider range of products both in France and in the rest of the world, make our sales and service offer stronger to our dealers and the end users, and last but not least make better use of our R&D resources to get better and faster products to the markets.
The future position of the brands will be divided as follows:
In France the HARDI Group will be offering tree different brands: HARDI, Evrard and Matrot.
The Matrot brand will continue to offer self-propelled sprayers with front booms.
The Evrard brand will offer lift mounted trailers and self-propelled sprayers, all with rear booms.
The HARDI brand will offer lift mounted trailered sprayers and self-propelled sprayers with rear booms.
For the markets outside France the self-propelled sprayers both with front and rear mounted booms will together with the existing HARDI range be sold under the HARDI brand name.
The existing production sites in Beaurainville and Noyers-Saint-Martin, France will continue.
Matrot, Evrard and HARDI are all brands with a very strong market approach and long lasting customer relations on their respective markets. The HARDI Group is seeing this merger as a very important step to get an even stronger position in Europa and the rest of the world.